Lesson B100.2 · Business 100: Start Right
Start, buy or join?
6-minute read · Figures checked October 2026

Photo: Bia Limova / Pexels, Pexels License
The short answer
You can start from scratch, buy a company or route that already has customers, or join someone already in business. Starting costs the least and grows the slowest. Buying gets you customers and equipment on day one, but it pays off only if the records back up the seller and the customers stay after the seller leaves. Joining lets you learn the business side while someone else carries the risk.
Three ways in
| Start | Buy | Join | |
|---|---|---|---|
| What you get | Your own name and choices | Customers, equipment, a phone that rings, a track record | Pay or steady sub work while you learn |
| Cash up front | The least | The most | Little or none |
| Biggest risk | Too few customers the first year | Customers who leave with the seller; debts you didn't see | Learning on someone else's terms |
Swipe the table sideways to see every column.
The rest of this course covers starting from scratch.
Buying a company or a route
When you buy, you mostly pay for customers and earnings. The equipment is the easy part to price. Check five things before you sign:
- Records. Three years of tax returns, the bank statements behind them, and sales by customer. Buyers and lenders can count only the income the records show.
- Liabilities. Unpaid taxes, liens, lawsuits, equipment loans, supplier bills, deposits taken for jobs not yet done, and warranty promises to past customers. Buying the company itself, or only its equipment and customer list, changes which of these come with it. Ask your attorney before you sign.
- Equipment condition. Have a mechanic check the truck, trailer and every machine: hours, maintenance records, pumps, burners, hoses, tires and brakes. Price it at what the same used gear costs elsewhere.
- Seller dependence. Find out who customers call and why they stay. If the seller's cell phone is the business, get introductions, a transition period and a non-compete in writing. M&A advisers say to keep any one customer under roughly 10%–15% of sales. If one HOA is a third of the route, losing it changes the deal.
- Working capital. You need money to run until the first customers pay: materials, fuel, insurance, any payroll. Agree in writing what cash, receivables and materials on hand come with the sale.
Ask why the owner is selling. Retiring is one reason. A big customer about to leave is another.
Buying usually takes more cash than starting. In BizBuySell's Q2 2026 report, service businesses sold through its marketplace had a median price of about $350,000. Most buyers expect to borrow: 78% planned on SBA loans and 90% expected some seller financing, while 29% of sellers planned to offer it.
If you'd use an SBA loan to buy
Under current SBA rules, as lenders summarize them:
- A first-time buyer puts in equity of at least 10% of the total project (the price plus other costs in the loan request), and it can't be waived. Up to half can be a seller note on full standby, which means no payments to the seller for the life of the SBA loan.
- The business's own history has to show at least $1.25 of cash flow for every $1 of loan payments.
- Every change of ownership needs a business valuation. If the price is higher, the buyer covers the gap with more equity.
- Owners of 20% or more generally guarantee the loan personally, and loans over $50,000 generally need collateral.
- Since March 1, 2026, every owner, and any required guarantor, must be a U.S. citizen or national whose main home is in the U.S. or its territories. Lawful permanent residents no longer qualify as owners.
Example (made-up numbers): on a $200,000 project, 10% is $20,000. The seller could carry up to $10,000 of that on standby, so the buyer still brings at least $10,000 in cash. Run any loan through the five Borrowing Rules (B100.5) first.
Joining someone
- Work for a good contractor. Ask to learn estimating, scheduling and the books along with the rig.
- Subcontract. An established contractor brings the customers; you bring the labor and often the equipment. If they set your hours, supply the equipment and pay you by the hour all season, the IRS's tests point toward employee, whatever form you're handed.
- Partner. Put it in writing before money changes hands: who puts in what, who decides what, how owners get paid, and what happens on a partner's death, disability, departure or a deadlock, including how the business gets valued.
Two paths: start from scratch or buy a company
Two ways to go
Start from scratch, or buy a company or route that already has customers?
Conservative path
Start from scratch
Build your own name and customer list one job at a time.
- Cash
- The least cash up front of the three ways in.
- Risk
- Too few customers the first year.
- Time
- The slowest to grow.
- What goes wrong
- The phone doesn't ring enough to cover the bills before the cash runs out.
Bolder path
Buy a company or route
Pay for customers, equipment and a track record on day one, after checking the records, liabilities, equipment, seller dependence and working capital.
- Cash
- The most cash up front. Most buyers expect to borrow, and an SBA loan takes equity of at least 10% of the total project.
- Risk
- Customers who leave with the seller, and debts you didn't see.
- Time
- Customers and a ringing phone from day one, after the checks and the closing.
- What goes wrong
- The records don't back up the seller, or one big customer leaves and changes the deal.
When each fits
Starting fits when cash is thin and you can grow slowly while you prove demand. Buying fits when three years of records back up the seller, no one customer is too large a share of sales, the equity and loan payments work on the business's own cash flow, and the seller agrees in writing to introductions and a transition period. Joining someone first is a third way in: you learn the business side while someone else carries the risk.
Different approaches
Where respected teachers differ
Ramsey's EntreLeadership teaches that the right amount of business debt is zero: build cash, be your own line of credit, and pay cash, rent or buy used for equipment. Many owners finance equipment under strict rules. The National Pavement Maintenance Contractors Association (NPMCA) teaches cash-first, and if you borrow, the five Borrowing Rules.
Your Move
Do this week
- Write three columns on one page: start, buy, join.
- Under each, write the cash it would take, what you'd get and the biggest risk for you.
- If buying is on your list, write down the records you'd ask a seller for.
- If joining is on your list, name two contractors you'd learn from, or one possible partner.
- Circle the route that fits your cash and your household right now.
Log it: I compared start, buy and join.
Common questions
Is it better to buy a sealcoating business or start one?
It depends on your cash and on how much the customers depend on the seller. Buying costs more and can carry the seller's problems. Starting costs less and builds slower.
Can I get an SBA loan to buy a small business?
Often, if the business's history supports the payments and you can put in at least 10% equity. Owners of 20% or more usually guarantee the loan.
What should I ask a seller for?
Three years of tax returns, the bank statements behind them, sales by customer, an equipment list with maintenance records, and every debt, lien, lawsuit and open warranty.
Watch out for
- A price built on numbers that aren't in the returns and bank statements.
- Paying for goodwill that leaves with the seller.
- A "route" that's really used equipment and a phone number, with no contracts. Price it that way.
- A partnership on a handshake.
NPMCA's data affiliate may earn fees from private-equity introductions. The lesson above is the same either way.
Free help
- SBA: Buy an existing business or franchise
- Small Business Development Centers: free advising, including help looking over a deal
- SCORE: free mentoring
- SBA Lender Match: find lenders that make SBA loans
Free practice
Lesson check
5 questions on this lesson, one at a time, with the answer and the reason after each. Pass with 4 right, including every must-know question.
This is general education, not tax, legal, investment or insurance advice. Rules change and every situation is different. Check the sources below, and talk to a qualified professional before you act on it.
Sources
- BizBuySell: Insight Report, Q2 2026 (checked October 11, 2026)
- OffDeal (M&A adviser): How buyers assess risk (checked October 11, 2026)
- Pioneer Capital Advisory (lender summary): SBA expansion and acquisition rules, SOP 50 10 8.1 (checked October 11, 2026)
- Doeren (lender summary): SOP 50 10 8.1 (checked October 11, 2026)
- Phillips Lytle (lender summary): SBA lending standards (checked October 11, 2026)
- NAGGL: SOP 50 10 8.1 update (checked October 11, 2026)
- eCFR: 13 CFR 120.160, loan conditions (checked October 11, 2026)
- SBA: Types of 7(a) loans (checked October 11, 2026)
- IRS: Independent contractor or employee? (checked October 11, 2026)
- SBA: Buy an existing business or franchise (checked October 11, 2026)
- Ramsey Solutions: 7 Tips for How to Run a Business Debt-Free (checked October 11, 2026)
