NPMCA Brand & Press Kit

Brand Colors

NPMCA Orange (Primary)

#FF6400 · RGB 255 100 0

Midnight Black (Asphalt)

#000000 · RGB 0 0 0

Dark Charcoal

#1C1C1A · RGB 28 28 26

Asphalt Concrete Gray

#70706B · RGB 112 112 107

Concrete White

#F9F9F6 · RGB 249 249 246

Paper White

#FFFFFF · RGB 255 255 255

Typography

Display / Headlines — Barlow Condensed (800)

Champions of American Pavement

Body — Barlow (400 / 500)

Barlow is the body typeface for NPMCA. Weights 300, 400, 500, 600, and 700 are approved for body copy. Barlow Condensed is reserved for display headlines and wordmark applications at weights 700, 800, and 900. Both are open-source Google Fonts with broad platform support.

Usage Guidelines

Clear Space

Maintain minimum clear space around the logo equal to the height of the letter "N" in NPMCA. Do not place other marks, text, or graphics inside this zone.

Minimum Size

Do not display the logo smaller than 100 pixels wide on screen, or 1 inch wide in print. For favicon / app icon use, use the dedicated square variant (not a scaled-down banner).

Backgrounds

Use the primary color logo on light backgrounds. Use the white/inverted variant on dark or photographic backgrounds. Never place the color logo on a background where contrast falls below WCAG AA (4.5:1 for large text).

What Not To Do

Do not modify the logo: do not recolor, stretch, rotate, add drop shadows or gradients not shown here, replace the wordmark font, remove the road strips, or add a tagline below the wordmark. Do not composite the logo into imagery where it appears endorsed by a third party.

Co-Branding

Industry Sponsors and approved NPMCA partners may co-brand with NPMCA after written agreement. Contact press@npmca.org for co-brand lockups and approval.

NPMCA Brand Assets

Logo Downloads